Office Depot® Office Max® // Campaigns
Campaign conception. Landing page copy. Ad creative.
August 2014-September 2015
Employer: AGAIN Interactiv
Working with Office Depot® OfficeMax®, I played an important role in working with a team to develop campaigns and build executions that support them.
Holiday Cheer Challenge
2014 Q4 Initiative
During the 2014 holiday season, we were tasked to support the interactive Elf Yourself® app, a yearly effort for Office Depot® OfficeMax®, as well as their Holiday Workshop. To accomplish this, we developed the Holiday Cheer Challenge, a contest designed to support both efforts by encouraging people to spread holiday cheer through weekly social media challenges for the chance to win amazing prizes.
The page was fun and exciting, focusing on the Office Elves that helped support the Toymaker Elves behind-the-scenes at Santa's Workshop. Because hey...somebody has to keep track of inventory, manage the budget and make sure Santa doesn't get sued.
Not only did this challenge result in an increase in Elf Yourself app installs, it also drove tons of new visitors to OfficeDepot.com.
To support the Holiday Cheer Challenge, we developed a wide range of elf-related Facebook and Twitter ads and promoted posts while organizing an elf takeover on Instagram using one of the fake characters we developed for the challenge, Tinsel the Intern Elf. In addition, we monitored Twitter for any entrepreneurs or small businesses using the hashtag #OfficeProblems and mailed them hand-wrapped surprise and delights filled with office gear and other goodies from the Elves at Office Depot. I personally wrote each winner fun, customized notes from the Elves encouraging them to accomplish their small business goals.
New Gear Feeling Sweepstakes
2015 Q3 Initiative
When the time came to start discussing the Back To School season, we were anxious to take on the challenge. With Office Depot® OfficeMax®'s overarching #NewGearFeeling campaign in full swing, we decided to support it with a landing page experience that would offer personalized Back To School prize packs to winners designed to fit separate Back To School personalities. In order to win one, potential winners had to share the one they thought fit them the best on social media.
For example, if someone associated most with the Music Buff prize pack, they were likely associated with the school band and needed a music-related Back To School gear. By sharing the Music Buff prize pack online, music-loving parents, students and teachers were automatically entered to win.
There were eight prize backs total. Each prize pack was given away to five winner, resulting in total 40 winners. I had a lot of fun coming up with each category and writing the descriptions for each of them. I tried to cover different age groups and interests, resulting in a wide range of personalities for people to choose from while entering.
To support this effort, we put together Facebook, Twitter and Instagram ads and promoted posts encouraging people to enter the contest. We also used our Team vs. Team posts on Facebook, Twitter and Instagram -- a successful content series at the time that was designed to encourage social interaction -- to pit each Back To School personality against each other. The results were often entertaining as fans of Office Depot® OfficeMax® quickly determined which personality fit them the best.
Scroll through to see samples from both of these efforts.