Panasonic USA // Social & Email
Social media ad copy. Email marketing. B2B event support.
Employer: AGAIN Interactive
Working with Panasonic, I help write copy for Facebook ads that aim to sell a wide range of consumer electronics products -- TVs, microwaves, irons, beauty and grooming gear, cameras and more.
Often times, Facebook users will see the ads I work on after visiting shop.Panasonic.com or related sites. Those sites are typically planted with a pixel that tracks the users' cookies. By using those cookies, we can retarget our ads to those potential shoppers that visited those sites on Facebook and ensure a higher possibility that they return to the site and shop some more.
In addition to writing ad copy, I also spent some time writing email subjects and preview copy for Panasonic's email marketing efforts. I was constantly challenged to find new and exciting ways to get viewers to open emails while being honest and preventing spam-like outcomes.
Lastly, when I wasn't at the office slinging words for Panasonic's various campaigns, I was on the road at events like CES or SXSW helping the company bolster its B2B messaging through social, YouTube video optimization or general influencer scripting.
Please feel free to check out some of the Facebook ads I worked on below.