Anden

The Brand

Anden specializes in professional-grade humidity control systems built specifically for indoor cannabis cultivation. Their grow-optimized dehumidifiers, humidifiers, and precision controls handle challenging environments designed to maximize yield by producing healthier crops.

The Challenge

The cannabis industry is rife with restrictions, especially when it comes to advertising. So, when launching the Anden brand, we highlighted the brand’s unique environmental control solutions for indoor growers in such a way that would stand out but wouldn’t get held up by miles of red tape.

Brand Strategy + Copywriting →

Your Growhouse Lacks Backbone

While consumer cannabis brands tend to take more of a lifestyle approach to their brand image, B2B brands often took a more conservative approach. To launch Anden’s business, we updated their brand identity to be more edgy and authoritative as they entered the cannabis space, helping them establish an immediate presence.

We built a website to house their product offerings, promoting key differentiators through a variety of content including video, longform content, and product spotlights.

Results

To date, Anden is among the top environmental control brands in the cannabis industry, servicing numerous commercial and hobbyist growers throughout the country.

Content Strategy + SEO →

Know More. Grow More.

With paid advertising heavily restricted in the cannabis space, we relied on organic SEO to drive traffic and build Anden’s authority among indoor growers. I managed a team of freelance writers while contributing articles myself, developing content that balanced technical expertise with grower lifestyle insights—all while maintaining the bold, edgy voice that defined the Anden brand.

Samples

• The Key Element Most Grow Rooms Neglect and 3 Reasons To Stop

• Why Successful Cannabis Growers Yield Better Results Than You

• Get Lit: Light Sources’ Impact on Your Grow Room’s Humidity

• Ask Anden: Understanding Effective Grow House Design

Performance Marketing + Event Promotion →

Growing Leads at Trade Shows

We wanted qualified leads to be prepared to have legitimate discussions with Anden’s sales teams, which is why we targeted industry experts with an immersive Instant Experience ad on Facebook and Instagram along with static ads online and in print.

Collect Your Cut with Surefire Solutions

At MJBizCon in Las Vegas, Anden positioned itself as more than a leader in humidity control—it established its authority as an expert partner in indoor cultivation. The “Surefire Solutions” campaign showcased Anden’s industry-leading products and deep technical expertise through trade show experiences and targeted messaging. To complement the campaign, the “Collect Your Cut” activation encouraged professionals to take advantage of exclusive rebates on Anden equipment, driving engagement and rewarding loyal growers.

Results

• 549K Impressions

• 2,530 Visitors to Campaign Destinations  

• 65 Emails Acquired

• 1st Place Digital Media Campaign, 2022

Performance Marketing →

Built for Grow. Beyond Cannabis.

As Anden looked to expand beyond cannabis into broader indoor agriculture, we developed a smart, conversion-focused campaign to reach new growers. Using AI-driven landing pages that automatically optimized based on ad engagement, I led the team in crafting the copy, content, trigger emails, and user pathways designed to capture leads and position Anden as a trusted name in controlled environment agriculture.