GAF Roofing
Engineered to be first. Built to last.
Timberline HDZ shingles are backed by industry-leading technologies and warranties with two distinct color collections designed to deliver unrivaled beauty demanding of a second look.
It’s a shingle that delivers peak performance and complete peace of mind.
Role and Results
Led the campaign relaunch for GAF’s #1-selling product, Timberline HDZ, developing nuanced verbal identity and messaging strategies targeting contractors, homeowners, and distributors.
