Office Depot

 

The Brand

Office Depot is a trusted retail leader, providing everyday office essentials that help consumers stay productive at home, school, or on the go. More than just pens and paper, it offers solutions that make work and life easier, positioning itself as a reliable partner for everyday productivity.

The Challenge

The goal was to support Office Depot’s ongoing digital media campaigns by developing compelling creative that resonated with target audiences. From concept to execution, this included crafting engaging ad copy, social content, and campaign messaging that aligned with the brand’s voice while driving awareness, engagement, and conversion across digital channels.

 

Content Strategy + Copywriting →

Gear Up for Great

Office supplies are a workplace necessity that are often overlooked, but not for Office Depot’s core consumer audience—Gear Lovers—who depend on them to accomplish greatness. Because there’s something undeniably satisfying in writing with a fresh pen or labeling a new set of notebooks or hearing the taps of a brand new keyboard.

Content Strategy

We made office gear the heroes of Office Depot’s digital presence by playing with bold colors, clever compositions, and compelling copywriting. The goal was to bring an element of fun to social, turning seemingly ordinary office gear into the great gear heroes this audience views them to be—connecting them with current events along the way.

Results

  • 30MM impressions across all channels

  • 192% rise in Instagram followers

  • 65% increase in engagement rates

  • 75 average organic likes per post

  • 1st Place for Best Retail Social Media Campaign by Internet Advertising

 

Creative Strategy + Performance Marketing →

New Gear Feeling

The Gear Up for Great campaign evolved into the New Gear Feeling campaign for the back-to-school season, celebrating how new pens, notebooks, and gear can inspire students and parents alike.

School Supplies, from Their Eyes

Leaning into the popular #FromWhereIStand trend, we developed ad sets that helped parents see school supplies from their kids’ point of view, bringing Back to School archetypes to life in a fun, relatable way.

Each ad directed parents to a dedicated landing page where they could explore and shop the full “look” for each archetype, making it easy to outfit their kids for a successful and stylish school year.

Creative Strategy + Content Design →

Elf Yourself

The Elf Yourself app has been a longtime staple of the holiday season. However, few people realized Office Depot was the brand behind the elves.

The Holiday Workshop

We created a destination spotlighting the Office Elves supporting the Toymaker Elves behind the scenes at Santa’s Workshop. The page curated items for each elf’s role while promoting the Elf Yourself app along with featured UGC.

The Holiday Cheer Challenge

Supplementing the Holiday Workshop, we created a weekly social contest encouraging people to spread holiday cheer for the chance to win amazing prizes.

Results

The campaign resulted in Elf Yourself’s most successful year-to-date.

  • 63MM users across 215 countries

  • 11MM app downloads and 21MM app updates

  • 328MM impressions across social media

  • $1.2MM in revenue