Pearson

The Brand

Pearson is a global leader in learning and publishing, partnering with universities across the country to build and support online degree programs. Pearson helps higher education institutions expand access, enhance learning experiences, and deliver high-quality programs that meet the needs of today’s digital learners.

The Challenge

For schools like Arizona State University, Maryville University, and the University of Florida, we built marketing programs that authentically connected with students—humanizing online learning through real stories, peer voices, and community-driven engagement that built trust and inspired enrollment.

 

Content Strategy + Copywriting →

Gear Up for Great

Office supplies are a workplace necessity that are often overlooked, but not for Office Depot’s core consumer audience—Gear Lovers—who depend on them to accomplish greatness. Because there’s something undeniably satisfying in writing with a fresh pen or labeling a new set of notebooks or hearing the taps of a brand new keyboard.

Content Strategy

We made office gear the heroes of Office Depot’s digital presence by playing with bold colors, clever compositions, and compelling copywriting. The goal was to bring an element of fun to social, turning seemingly ordinary office gear into the great gear heroes this audience views them to be—connecting them with current events along the way.

Results

  • 30MM impressions across all channels

  • 192% rise in Instagram followers

  • 65% increase in engagement rates

  • 75 average organic likes per post

  • 1st Place for Best Retail Social Media Campaign by Internet Advertising

 

Creative Strategy + Performance Marketing →

New Gear Feeling

The Gear Up for Great campaign evolved into the New Gear Feeling campaign for the back-to-school season, celebrating how new pens, notebooks, and gear can inspire students and parents alike.

School Supplies, from Their Eyes

Leaning into the popular #FromWhereIStand trend, we developed ad sets that helped parents see school supplies from their kids’ point of view, bringing Back to School archetypes to life in a fun, relatable way.

Each ad directed parents to a dedicated landing page where they could explore and shop the full “look” for each archetype, making it easy to outfit their kids for a successful and stylish school year.

Creative Strategy + Content Design →

Elf Yourself

The Elf Yourself app has been a longtime staple of the holiday season. However, few people realized Office Depot was the brand behind the elves.

The Holiday Workshop

We created a destination spotlighting the Office Elves supporting the Toymaker Elves behind the scenes at Santa’s Workshop. The page curated items for each elf’s role while promoting the Elf Yourself app along with featured UGC.

The Holiday Cheer Challenge

Supplementing the Holiday Workshop, we created a weekly social contest encouraging people to spread holiday cheer for the chance to win amazing prizes.

Results

The campaign resulted in Elf Yourself’s most successful year-to-date.

  • 63MM users across 215 countries

  • 11MM app downloads and 21MM app updates

  • 328MM impressions across social media

  • $1.2MM in revenue