SXSW, like most festivals, has an enormous carbon footprint.

We repositioned Panasonic’s participation at the festival around doing more by doing less—reducing the brand’s carbon footprint and using their platform to call out the festival’s growing environmental impact.

The result was a bold, message-first campaign that proved Panasonic’s commitment to sustainability isn’t all talk. Because less is more.

Tactics

• OOH billboards
• Branded pedicab rides
• Influencer activations
• Geotargeted digital media
• Local partnerships