Seekr

 

The Brand

Seekr isn’t just a search engine. It’s a movement toward a more transparent Internet. Built on journalistic principles, Seekr evaluates and scores online content for factors like bias, subjectivity, and clickbait, empowering users to identify misinformation and find reliable sources they can trust.

By redefining how people search, Seekr helps users live smarter, more informed digital lives.

The Challenge

Seekr needed to establish credibility and awareness among audiences skeptical of big tech and traditional media. The goal was to introduce its mission—exposing misinformation and promoting transparent, trustworthy search results—through impactful storytelling across social media, paid advertising on competing search engines, and partnerships with influential voices.

 

Creative Strategy + Content Marketing →

Because Transparency Matters

I developed Seekr’s digital campaign strategy and brand voice, balancing authority with playfulness to make complex technology feel approachable.

Through a mix of educational content and culturally relevant memes, we created a social presence that felt both human and intelligent, bridging the gap between AI-driven innovation and everyday users.

Messaging Strategy

Seekr’s message was simple—transparency matters. However, that message becomes nuanced depending on who you’re talking to and what they already know. I knew it was important to focus on two key areas.

  1. Teaching people why transparency matters

  2. Teaching people how Seekr leads to more transparent coverage

 

Influencer Partnerships →

Settling the Score Against Media Bias

To amplify Seekr’s mission of promoting transparent information online, we partnered with influential voices like Tony Robbins, writing host-read podcast ads and social prompts to built trust.

I also pitched an idea furthering Seekr’s relationship with Tony Robbins prompting him to offer free, Seekr-sponsored media literacy courses hosted on LinkedIn and TonyRobbins.com, helping audiences learn how to spot misinformation while aligning the brand with a trusted, motivational figure.

 

Performance Marketing →

Know Before You Click

To reach audiences actively seeking alternatives to mainstream search engines, we tested digital advertising for Seekr across platforms like Brave and DuckDuckGo, in addition to social media.

This approach allowed us to meet users where trust and transparency already mattered most—positioning Seekr as the next evolution in ethical search.