I’m a results-driven Creative Director, Senior Copywriter, and Content Strategist with 14 years in digital marketing. I help brands, agencies, and high-performing teams create the work their audiences want to consume, backed by data-driven insights, creative problem-solving, and collaborative leadership.
Behind every campaign, every headline, and every idea is a mix of curiosity, collaboration, and craft — defining how I approach challenges, develop concepts, and help teams move great ideas forward.
I guide ideas from concept to execution, meeting business goals by ensuring every creative decision connects a brand’s vision and voice to audience pain points.
I write with purpose, transforming complex ideas into clear, compelling narratives optimized to spec for ads, social, video, email, web, and UX.
I position brand strategies and performance marketing campaigns for success across every touchpoint through thoughtful foundations rooted in insight.
I turn insights into opportunities, using research and performance metrics to inform smarter strategies, stronger storytelling, and more profitable products.
I create efficient content ecosystems for social, video, and editorial initiatives that educate, inspire, and engage at each stage of the marketing funnel.
I lead with empathy and clarity, elevating and scaling high-performance teams and individuals by fostering collaboration, culture, initiative, and career growth.
Creative work is all about that spark. Collaboration sparks ideas, ideas spark results, and results spark progress. Once there’s progress, sparks fly.
I’m fortunate to have been led by the best throughout my career. Their recommendations speak for themselves.
Anthony's true strength is his ability to understand the big picture and synthesize insights into smart, effective campaigns. Moreover, he's an incredible collaborator who is able to partner with cross-functional teams to make sure that the campaign execution reflects the strategy. These skills, as a creative, are invaluable to teams looking to execute across a number of platforms and channels. It's been a pleasure to watch his career grow since I worked with him and I look forward to seeing more outstanding achievements in the future.
Conceptual. Collaborative. Strategic. Ant brings a diverse set of skills to agency life. With a background in Copywriting, he loves exploring original and inventive storytelling angles based on true audience motivators. He thinks about the work creatively, but also through the lens of what’s trending across the digital landscape – sharing insights to optimize campaign performance. His intellectual curiosity and passion for digging deeper inspires others and contributes to a better creative product, which earned him a promotion from Content Director to Creative Strategist. Beyond that, he is just a great human who is always ready to provide support, guidance, and the occasional corny joke to lighten the mood. An all-around amazing team player.
Anthony managed content creation and communities for one of our fastest growing spirits brands and worked with the creative team to deliver the type of content a brand could be proud of. He is a solid creative writer with an eye for style and great content, and he's an all-around nice guy. I absolutely recommend Anthony's work.
Great work begins with curiosity. These academic pursuits represent my ongoing commitment to pushing my craft and career to new heights.
Certificate Program, 2026
Business Perspectives for Creative Leaders
→ Leading the Self: Emotional Intelligence
→ Leading Others: Influence + Negotiation
→ Financial Accounting Fundamentals
→ Building Courageous Learning Communities
→ Decision-Making for Leaders
→ Organizing for Innovation + Design Thinking
Bachelor of Arts, 2011
→ Major, Journalism & Media Studies
→ Minor, Sociology
→ Copy Editor & Paginator, The Daily Targum
→ Social Media Lead, ItsOnBAD.com
Recognition is never the goal, but it’s always an honor. These acknowledgements represent creativity, craft, and expertise.
→ Timberline HDZ: Advertising + Ad Campaigns
→ SurfaceSafe: Motion (Video)
Honored as one of New Jersey’s top marketing professionals in 2023
→ ‘Creative Effectiveness,’ 2022
→ ‘Social Media for Brand Building,’ 2022
How the creative industry can return to 'normal' after enduring a global pandemic
→ Read
‘Best Retail Social Media Campaign,’ 2015
Good work starts with good thinking. Explore my approach to strategy, storytelling, and creative problem-solving.
Should your social media strategy take more of a channel-specific approach? The short answer: Yes.
Looking for creative work that’s driven by strategy, elevated by storytelling, and still a blast to work on? Let’s get the conversation going.
What is it that turns good creative content into great creative content?